CHROME VALLEY CUSTOMS

ROLE

Level Designer, Level Design & Match 3 Lead, Feature Designer

DESCRIPTION

I currently work at Space Ape Games as feature designer on the Project "Chrome Valley Customs," where I have joined the project from pre-production to global launch as a level designer and now a feature designer post-production and beyond. I helped make 500+ unique puzzle levels and structure of one of the project production tracks, creating processes that ensure a high content output and designing content as a lead. As a feature designer, I have designed multiple game enhancing features and contributed to the narrative progression of the game, which includes the lives inbox, traffic minigame, and the GSIV customer Greggory on episode 24 of the game.

YEAR

2022-2024

GENRE

Puzzle and Decorate M3 Game

PLATFORM

Mobile iOS & Android

Specific Design Documents can be given upon request - subject to NDA

GAME DESIGN

Researched, played, analyzed competitor games to create engaging game-enhancing features.
Led production of said game features to dev team and worked alongside UI/UX, Dev, QA to ship them.
Advised/iterated on feedback to/from team to help create a highly polished game from pre-production to global launch and now post-production.
Participated & advised in narrative design meetings regarding in-game characters, tone, and plot.
Ran and hosted a 3 day company-wide game jam, fostering creativity, camaraderie, and bettering company culture by utilizing the '4Fs recipe'
Co-led brainstorming workshop to reflect and predict on Space Ape Game's past, present, and future trajectories.

GAME TRAILER

ATRAILER FOR CHROME VALLEY CUSTOMS.

One of many creative ads ran for CVC's global launch.

LEVEL DESIGN & MATCH 3 LEAD

Created, reviewed, balanced, and optimized 500+ high quality Match 3 levels.
Designed blockers (m3 mechanics), designed minigames / game modes to enhance core gameplay.
Defined, designed, and documented core features, processes, and designs thoroughly after lead hand-off.
Alongside Art & Dev, analyzed, researched, and polished all aspects of M3 gameplay to attain a 'world-class' experience by global launch. Gave feedback and presented teardowns of competitors for QA.
Worked with Product to design and run AB tests, then interpreted results from Analytics.
Used data from Analytics to optimize gameplay, improving D30, decreasing churn, increasing EGP spend.
Pushed content updates from Pre-Production dev env to Live game. Advisor on Live-Ops Road-mapping.
Pushed content updates from Pre-Production dev env to Live game. Advisor on Live-Ops Road-mapping.
Wrote specs for devs to make tooling that automated and streamlined the level creation pipeline.
Streamlined team processes and goal tracking with Trello, improved team management through retros.
Active voice in Design Craft at Space Ape Games
Participate & advise in narrative design meetings regarding in-game characters, tone, and plot.

One of 500+ levels I've created on CVC.

FEATURE DESIGN, VEHICLE DESIGN

FEATURE DESIGN

Worked alongside Product and Production to research player and market fit, then defined future feature Roadmapping.
Created Figma specs for features, both referential and more experimental
Specs made: Competitive PVP features, lives inbox feature, M3 egp features, minigame features
Rapid prototyping of ideas and iteration to test features
Feedback and iterations on features from development to launch
Maintenance and checks on features from MVP to final updates

VEHICLE DESIGN

(Background image is from the campaign I designed and the vehicle we made (GSIV))
Created Episode 24 of the CVC campaign
Customer Background Design: Greg is a bus driver who's wanted to race his whole life. The CVC gang brought his dreams to reality with accessible handicap steering wheel options, rotating seat options, and other disability features.
Worked on vehicle integration pipeline from start to model import stage.

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